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In this article:

“How to overcome that top 3 obstacles to having your own product so you can trade products for dollars instead of your time”

Download the PDF version here.  It’s easier to read and has the COMPLETE EZINE.  The blog here only has the article.

Last week I had an Ateam call that was particularly revealing.

The biggest questions that came out ALL related to obstacles in creating your own product.

If you’d like to listen in on that Ateam call, you can do that here:

http://www.marlonsnews.com/?p=151

Do you have barriers that holding YOU back from creating your own product?

* You aren’t an expert on anything?
* You aren’t a good writer?
* You don’t know where to start?

Let’s talk about how you can break through your barriers and get started immediately. Because as soon as you have your own product, you can start trading products for dollars instead
of time for dollars.

Obstacle one: You aren’t an expert on anything

The solution to this is to find people who ARE experts and interview them.

It’s beyond the scope of this article but in Product Dashboard (productdashboard.com) I give you a specific resource for finding experts to interview and the email to send to them that has been proven to work.

The reason I mention this is one of the questions that came up on the call above is, “Will experts do this?” And the answer is that not all experts will.

But if you know WHERE to find them and HOW to approach them and you put a WIFM in it (what’s in it for me) they will.

As a quick tip, I recommend you hunt down people who have something to promote. This gives them a reason to do an interview with you — because they need to get exposure for whatever they’re promoting.

For example, look for people who are ALREADY doing interviews. You can search blogs for interviews using technorati.com. That’s a good way to start.

Obstacle two: You can’t write

The solution here is to do telephone interviews and record them. You can also sell your products via teleseminars instead of sales letters.

Don’t let the lack of writing skills hold you back.

TIP: Use freeconferencecall.com to conduct and record your call.

Now, obviously, I recommend taking some writing classes to improve your writing skills in the meantime. But to get started, use what you HAVE.

If you can talk over the phone, you too can create your own product!

One of the issues that comes up is what questions to ask.

TIP: Ask the questions you personally are curious about.

Obstacle three: You don’t know where to start

The obvious place to start is with your passions, hobbies and interests.

But if you’re really stuck, then go to Facebook or Myspace and look at all the groups you can join.

Typically, if there are groups formed on a topic, there are people selling products to that group. But you can always find out if that’s the case by joining 5 or 10 groups and see who is selling what and for how much.

By reading the blogs of the product sellers, you’ll get an idea of whether or not they’re making money.

Here is the magic formula:

Step 1: Find a group of people with money to spend who are in the habit of spending it.

Step 2: Find out what they’re spending their money on and why.

Step 3: Give them a reason to spend their money with you

You must have a clear benefit, strong differentiation and potent proof. Those are the 3 keys to selling.

If you don’t have a crystal clear benefit that is somewhat unique vs. the competition and if you don’t have strong proof you can deliver that benefit, you’ll have problems making sales.

But if you can present a clear benefit that other products don’t offer and you prove you can deliver the benefit, then you’re on the road to sales.

Here’s the thing:

In life you either trade time for dollars or products for dollars. As long as you’re trading time for dollars you have a limit on your income because you only have so many hours in a day.

But there is almost no limit to how many products you can sell in a day, especially if you’re selling ebooks or digitally delivered products on the Internet.

Marlon Sanders

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For step-by-step help in creating your own products, check out:
http://www.productdashboard.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where the above link is, post this on your web site and make some dough for spreading a killer guide everyone will want to read. Post it on your blog. Stick it in Squidoo. Put it on a Hub Page.)

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REPRINT RIGHTS: You have permission to use the above article without omission and including the resource box. You have the right to insert your reseller URL for any products I mention.

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